Renée Mauborgne: How to Build a Blue Ocean Strategy

Virtual platform

Renée Mauborgne is #1 Management Thinkers in the World! She is the first woman ever to secure the top spot on the Thinkers50 list of global thought leaders. Renée Mauborgne was also named among the world’s top 5 best business school professors by MBA Rankings.

Renée is Professor of Strategy at INSEAD and she is the co-author of the 4 million global bestseller Blue Ocean Strategy. The Financial Times called it “one of the bestselling business books of the century” and The Economist called it “the most successful book on business master-planning”.

Her presence at the 2021 ASEC conference is a unique opportunity to gain knowledge from the tools and learnings she has developed on Strategy Definition, Innovation and Market positioning.